Average revenue per account (ARPA), also known as average revenue per user or per unit, is a key performance indicator (KPI) that provides insight into the revenue generated per user or account on a regular basis - monthly or annually.
Customer Retention Rate (CRR) is a key performance indicator (KPI) that provides insight into customer loyalty and satisfaction within a SAAS business. By examining this metric, companies can measure their success in retaining customers, which is often a more cost-effective strategy than acquiring new customers.
Churn rate, also known as attrition rate, is a critical key performance indicator (KPI) in the Software as a Service (SaaS) industry. It measures the percentage of customers who stop subscribing to a service within a given time period.
The LTV:CAC (Customer Lifetime Value to Customer Acquisition Cost) ratio is a key performance indicator (KPI) in the SaaS industry that provides insight into the effectiveness of customer acquisition investments.
Customer ifetime Value (CLTV) is a key performance indicator (KPI) specific to Software as a Service (SaaS) companies. It forecasts the projected net profit earned from the entire relationship with a customer.
Annual Recurring Revenue (ARR) is a critical key performance indicator (KPI) for companies that operate on a subscription model. It provides insight into the predictable and consistent revenue a company can expect to receive from its subscribers on an annual basis.
Monthly Recurring Revenue (MRR) is a key performance indicator (KPI) used primarily by subscription-based businesses to measure the total amount of predictable revenue they can expect to receive each month.
Landing Page Conversion Rate (LPCR) is a key performance indicator (KPI) for online businesses. It measures the effectiveness of a landing page in getting visitors to take a specific desired action.
CTOR, or Click Through Open Rate, is a key performance indicator (KPI) that helps businesses measure the effectiveness of their email campaigns in terms of engagement.
TikTok ROAS (Return On Ad Spend) is a key performance indicator (KPI) that measures the effectiveness of a TikTok advertising initiative. For businesses leveraging the power of TikTok for their advertising efforts, understanding ROAS is paramount.
Feature Adoption Rate (FAR) is a key performance indicator (KPI) that measures the percentage of users who begin using a new feature within a software or digital product.
Carrying Cost of Inventory is a key performance indicator (KPI) that encompasses the costs associated with storing, insuring, and maintaining inventory over a given period of time.
Retargeting conversion rate is a key performance indicator (KPI) that reveals the effectiveness of retargeting campaigns in bringing users back to an ecommerce platform and driving them to take a desired action.
Returned customers, often referred to as repeat customers, are critical to the sustainability and growth of an ecommerce business. Tracking and monitoring this metric provides insight into customer satisfaction and the effectiveness of retention strategies.
Social media CPM, which stands for Cost Per Mille or Cost Per Thousand Impressions, is a key metric that e-commerce businesses and marketers use to gauge the cost-effectiveness of their paid social media campaigns.
TikTok purchases as a KPI are becoming increasingly relevant in today's digital marketing landscape. With TikTok's rapid growth and influence among young audiences, businesses have recognized it as a powerful platform to drive sales.
Cost per unique visitor (CPUV) is an essential key performance indicator (KPI) in the digital marketing landscape. By understanding CPUV, companies can gauge the effectiveness of their marketing strategies in driving unique, potentially new customers to their online platforms.
The Backorder Rate is a vital key performance indicator (KPI) for ecommerce businesses, especially those that rely heavily on maintaining optimal inventory levels.
Order Cycle Time is a fundamental key performance indicator (KPI) under the umbrella of inventory metrics. It serves to measure the time taken from when an order is received to when it’s dispatched for shipping.
