High priority

Return on Assets

Return on assets (ROA) is an important financial measure in e-commerce that provides insight into a company's efficiency in managing its assets to generate profits. It's a measure of profitability relative to a company's total assets.

New Customers

New customer acquisition is a critical Key Performance Indicator (KPI) that breathes freshness and vitality into a business. A clear reflection of a brand's attractiveness, marketing effectiveness, and competitive position, the "new customers" metric represents the number of customers who have initiated their purchase journey with the brand within a given time period.

Repeat Customers

Customer Relationship Management (CRM) metrics play a critical role in deciphering customer behavior and refining business strategies in the e-commerce space. One of the key CRM metrics that underscores the health of customer relationships and loyalty is the number of repeat customers.