Cost Per Acquisition
Cost Per Acquisition (CPA) is a critical financial metric in e-commerce analysis. It provides an understanding of the total cost of acquiring a single paying customer, taking into account different campaigns or channel levels.
Customer Acquisition and Retention
AllCustomer Acquisition and RetentionCustomer SatisfactionFinancial PerformanceInventory and FulfillmentMarketing and AdvertisingOrder managementPricing and discountingProduct performanceSales Performance
Repeat Customer Rate
Repeat Customer Rate (RCR) is an important Key Performance Indicator (KPI) for e-commerce companies. It measures the percentage of customers who return to make additional purchases within a given time frame.
Conversion from (n) to (m) Order
(n) to (m) order conversion is a nuanced Key Performance Indicator (KPI) that measures the likelihood of customers converting from their nth order to their mth order.
Conversion from 2nd to 3rd Order
Second to Third Order Conversion is a key metric that tracks the percentage of customers who place a third order after placing two orders.
Conversion from 1st to 2nd Order
Conversion from 1st to 2nd order is a critical KPI in the e-commerce industry, gauging the efficacy of a business in turning new customers into repeat buyers.
Total Customers
The Total Customers KPI is a fundamental metric for any ecommerce business, reflecting the total number of unique customers who have made at least one purchase.
Orders per Customer
Orders per customer is an insightful key performance indicator (KPI) that is critical to analyzing customer retention and loyalty within an ecommerce business.
Average Profit per Customer
Average profit per customer (APC) is a critical key performance indicator (KPI) for ecommerce businesses. This metric measures the profit that each active customer contributes to a business over a period of time.
New customers from Direct traffic
Measuring new customers from direct traffic is a critical Key Performance Indicator (KPI) for ecommerce businesses. Direct traffic, which includes visitors who arrive at your site without a referring site or through the use of a bookmark, indicates an immediate intent to interact with your brand.
New customers from Referral links
New Customers from Referral Links is a key KPI for ecommerce businesses that tracks the influx of new customers introduced to the platform through referral programs or affiliate links.
New Customers from Organic Traffic
The New Customers from Organic Traffic metric serves as a critical KPI for assessing the effectiveness of an ecommerce company's organic acquisition efforts.
New Customers from Social Media
New Customers from Social Media is a key performance indicator (KPI) that measures the effectiveness of social media marketing efforts in attracting new buyers to an ecommerce platform.
New Customers from Paid Ads
The New Customers from Paid Ads metric serves as a key performance indicator (KPI) for understanding the effectiveness of paid advertising campaigns in driving customer acquisition.
RFM: Number of “Customers At Risk”
A critical segment identified through RFM analysis is the "at risk" customer. These are customers who used to buy frequently and spend generously, but have not purchased recently.
RFM: Number of “Champions”
"Champions are high-value customers identified through Recency, Frequency, Monetary (RFM) analysis, a customer segmentation technique used by e-commerce companies.
RFM: Number of “Can’t Lose Them” customers
Among the various customer segments identified through RFM analysis, the "Can't Lose Them" category is particularly critical.
Customer Lifetime Duration
Customer Lifetime Duration (CLD) is a key performance indicator (KPI) that measures the longevity of a customer's relationship with an ecommerce business.
Average Sales per Customer
Average Sales per Customer (ASC) is a critical Key Performance Indicator (KPI) for gauging the health of an e-commerce business. It measures the average revenue generated from each customer and provides insight into customer behavior, product appeal, and overall business performance.
Average Orders per Month per Customer
Average Orders per Month per Customer is a critical Key Performance Indicator (KPI) that provides insight into the buying frequency of customers on an ecommerce platform.
Customer base Growth rate
Customer base growth rate is a critical key performance indicator (KPI) for ecommerce businesses, providing valuable insight into market traction and customer acquisition effectiveness over a given period of time.
New customers that bought on First Visit
New customers that bought on the first visit is a key performance indicator (KPI) that focuses on the buying behavior of first time visitors to an ecommerce platform.