Marketing Cost Percentage (MCP) is a critical metric that measures the percentage of revenue spent on marketing efforts. This metric is essential for eCommerce companies to measure the efficiency and impact of their marketing investments.
The Checkout Abandonment Rate on Website is a critical key performance indicator (KPI) in eCommerce analytics that shows the percentage of shoppers who add items to their cart but do not complete the purchase.
Total Marketing Costs (TMC) is a critical metric for e-commerce companies, serving as a Key Performance Indicator (KPI). It provides these companies with a comprehensive view of their marketing spend.
The Marketing Efficiency Ratio (MER) stands as a pivotal key performance indicator (KPI) for businesses striving to determine the efficacy of their marketing campaigns. By evaluating the MER, organizations can gauge the monetary return of their marketing endeavors in relation to the costs incurred.
The Advertising to Sales Ratio, commonly referred to as the "A to S" ratio, stands as a pivotal metric for businesses aiming to gauge the effectiveness of their advertising endeavors.
Landing page click-through rate (CTR) is a critical key performance indicator (KPI) that provides a snapshot of a website's effectiveness in moving visitors to a desired action.
Landing Page Conversion Rate (LPCR) is a key performance indicator (KPI) for online businesses. It measures the effectiveness of a landing page in getting visitors to take a specific desired action.
CTOR, or Click Through Open Rate, is a key performance indicator (KPI) that helps businesses measure the effectiveness of their email campaigns in terms of engagement.
TikTok ROAS (Return On Ad Spend) is a key performance indicator (KPI) that measures the effectiveness of a TikTok advertising initiative. For businesses leveraging the power of TikTok for their advertising efforts, understanding ROAS is paramount.
Retargeting conversion rate is a key performance indicator (KPI) that reveals the effectiveness of retargeting campaigns in bringing users back to an ecommerce platform and driving them to take a desired action.
Social media CPM, which stands for Cost Per Mille or Cost Per Thousand Impressions, is a key metric that e-commerce businesses and marketers use to gauge the cost-effectiveness of their paid social media campaigns.
TikTok purchases as a KPI are becoming increasingly relevant in today's digital marketing landscape. With TikTok's rapid growth and influence among young audiences, businesses have recognized it as a powerful platform to drive sales.
Cost per unique visitor (CPUV) is an essential key performance indicator (KPI) in the digital marketing landscape. By understanding CPUV, companies can gauge the effectiveness of their marketing strategies in driving unique, potentially new customers to their online platforms.
ROAS, or Return on Ad Spend, is an essential revenue metric for e-commerce businesses that invest in advertising. It represents the ratio of revenue generated from advertising to the amount spent on that advertising.
Website Conversion Rate (WCR) is a fundamental key performance indicator (KPI) that evaluates the efficacy of an ecommerce platform in converting visitors into paying customers.
The Payment Conversion Rate on a website is a pivotal key performance indicator (KPI) that quantifies the effectiveness of the payment setup in facilitating successful transactions.
Website Order Gap Analysis (OGA) is a key performance indicator (KPI) that measures the average time it takes for repeat customers to place a consecutive order on an ecommerce website.
The Cart Abandonment Rate on a website is an essential key performance indicator (KPI) that reveals potential missed opportunities in an ecommerce business. By monitoring this metric, businesses can gain insight into the hurdles or challenges customers face during the checkout process.
