Marketing and Advertising

Marketing Efficiency Ratio

The Marketing Efficiency Ratio (MER) stands as a pivotal key performance indicator (KPI) for businesses striving to determine the efficacy of their marketing campaigns. By evaluating the MER, organizations can gauge the monetary return of their marketing endeavors in relation to the costs incurred.


TikTok ROAS (Return On Ad Spend) is a key performance indicator (KPI) that measures the effectiveness of a TikTok advertising initiative. For businesses leveraging the power of TikTok for their advertising efforts, understanding ROAS is paramount.

Retargeting Conversion Rate

Retargeting conversion rate is a key performance indicator (KPI) that reveals the effectiveness of retargeting campaigns in bringing users back to an ecommerce platform and driving them to take a desired action.

Social Media CPM

Social media CPM, which stands for Cost Per Mille or Cost Per Thousand Impressions, is a key metric that e-commerce businesses and marketers use to gauge the cost-effectiveness of their paid social media campaigns.

TikTok purchases

TikTok purchases as a KPI are becoming increasingly relevant in today's digital marketing landscape. With TikTok's rapid growth and influence among young audiences, businesses have recognized it as a powerful platform to drive sales.

Cost per unique visitor

Cost per unique visitor (CPUV) is an essential key performance indicator (KPI) in the digital marketing landscape. By understanding CPUV, companies can gauge the effectiveness of their marketing strategies in driving unique, potentially new customers to their online platforms.

Cart Abandonment Rate on Website

The Cart Abandonment Rate on a website is an essential key performance indicator (KPI) that reveals potential missed opportunities in an ecommerce business. By monitoring this metric, businesses can gain insight into the hurdles or challenges customers face during the checkout process.