Fill Rate
Fill Rate is a significant Key Performance Indicator (KPI) in e-commerce that measures a company's efficiency in fulfilling customer orders without out-of-stocks or backorders.
KPIs and metrics
Find out which KPIs and metrics are relevant to your business and how to harness their power for maximum business growth.
AllCustomer Acquisition and RetentionCustomer SatisfactionFinancial PerformanceInventory and FulfillmentMarketing and AdvertisingOrder managementPricing and discountingProduct performanceSales Performance
Stockout Rate
Stockout rate is a critical key performance indicator (KPI) for e-commerce businesses, measuring the frequency or percentage at which products are not available when customers request them.
Return on Assets
Return on assets (ROA) is an important financial measure in e-commerce that provides insight into a company's efficiency in managing its assets to generate profits. It's a measure of profitability relative to a company's total assets.
Marketing Cost Percentage
Marketing Cost Percentage (MCP) is a critical metric that measures the percentage of revenue spent on marketing efforts. This metric is essential for eCommerce companies to measure the efficiency and impact of their marketing investments.
Cost Per Acquisition
Cost Per Acquisition (CPA) is a critical financial metric in e-commerce analysis. It provides an understanding of the total cost of acquiring a single paying customer, taking into account different campaigns or channel levels.
Checkout Abandonment Rate in App
Checkout Abandonment Rate in app is a critical metric for e-commerce businesses. It indicates the percentage of users who add items to their shopping cart within a mobile application but do not complete the purchase.
Checkout Abandonment Rate on Website
The Checkout Abandonment Rate on Website is a critical key performance indicator (KPI) in eCommerce analytics that shows the percentage of shoppers who add items to their cart but do not complete the purchase.
Payment Gateway Response Time
Payment Gateway Response Time is a critical Key Performance Indicator (KPI) in the e-commerce industry. It measures the time it takes for an e-commerce platform to receive a response from a payment gateway after a payment request has been initiated.
Failed Transaction Rate
The Failed Transaction Rate (FTR) is a critical e-commerce metric that provides insight into the percentage of transactions that don't successfully complete.
Average Transaction Value
Average Transaction Value (ATV) is a key performance indicator (KPI) in e-commerce. It represents the average value of each transaction processed by a merchant within a given time period.
Repeat Customer Rate
Repeat Customer Rate (RCR) is an important Key Performance Indicator (KPI) for e-commerce companies. It measures the percentage of customers who return to make additional purchases within a given time frame.
Customer feedback
Customer feedback is an essential Key Performance Indicator (KPI) for e-commerce companies, providing invaluable insight into customers' experiences with products or services.
Purchase Frequency
Purchase Frequency (PF) is a key performance indicator (KPI) in e-commerce that is essential for understanding customer behavior and loyalty.
Revenue Per Visitor
Revenue per visitor (RPV) is a key performance indicator (KPI) for e-commerce platforms, serving as a barometer of the financial effectiveness of site traffic.
Conversion from (n) to (m) Order
(n) to (m) order conversion is a nuanced Key Performance Indicator (KPI) that measures the likelihood of customers converting from their nth order to their mth order.
Conversion from 2nd to 3rd Order
Second to Third Order Conversion is a key metric that tracks the percentage of customers who place a third order after placing two orders.
Conversion from 1st to 2nd Order
Conversion from 1st to 2nd order is a critical KPI in the e-commerce industry, gauging the efficacy of a business in turning new customers into repeat buyers.
Total Customers
The Total Customers KPI is a fundamental metric for any ecommerce business, reflecting the total number of unique customers who have made at least one purchase.
Orders per Customer
Orders per customer is an insightful key performance indicator (KPI) that is critical to analyzing customer retention and loyalty within an ecommerce business.
Average Profit per Customer
Average profit per customer (APC) is a critical key performance indicator (KPI) for ecommerce businesses. This metric measures the profit that each active customer contributes to a business over a period of time.
New customers from Direct traffic
Measuring new customers from direct traffic is a critical Key Performance Indicator (KPI) for ecommerce businesses. Direct traffic, which includes visitors who arrive at your site without a referring site or through the use of a bookmark, indicates an immediate intent to interact with your brand.