Website Performance

Cost per unique visitor

Cost per unique visitor (CPUV) is an essential key performance indicator (KPI) in the digital marketing landscape. By understanding CPUV, companies can gauge the effectiveness of their marketing strategies in driving unique, potentially new customers to their online platforms.

Cart Abandonment Rate on Website

The Cart Abandonment Rate on a website is an essential key performance indicator (KPI) that reveals potential missed opportunities in an ecommerce business. By monitoring this metric, businesses can gain insight into the hurdles or challenges customers face during the checkout process.