New customers from Referral links
New Customers from Referral Links is a key KPI for ecommerce businesses that tracks the influx of new customers introduced to the platform through referral programs or affiliate links.
KPIs and metrics
Find out which KPIs and metrics are relevant to your business and how to harness their power for maximum business growth.
AllCustomer Acquisition and RetentionCustomer SatisfactionFinancial PerformanceInventory and FulfillmentMarketing and AdvertisingOrder managementPricing and discountingProduct performanceSales Performance
New Customers from Organic Traffic
The New Customers from Organic Traffic metric serves as a critical KPI for assessing the effectiveness of an ecommerce company's organic acquisition efforts.
New Customers from Social Media
New Customers from Social Media is a key performance indicator (KPI) that measures the effectiveness of social media marketing efforts in attracting new buyers to an ecommerce platform.
New Customers from Paid Ads
The New Customers from Paid Ads metric serves as a key performance indicator (KPI) for understanding the effectiveness of paid advertising campaigns in driving customer acquisition.
RFM: Number of “Customers At Risk”
A critical segment identified through RFM analysis is the "at risk" customer. These are customers who used to buy frequently and spend generously, but have not purchased recently.
RFM: Number of “Champions”
"Champions are high-value customers identified through Recency, Frequency, Monetary (RFM) analysis, a customer segmentation technique used by e-commerce companies.
RFM: Number of “Can’t Lose Them” customers
Among the various customer segments identified through RFM analysis, the "Can't Lose Them" category is particularly critical.
Customer Lifetime Duration
Customer Lifetime Duration (CLD) is a key performance indicator (KPI) that measures the longevity of a customer's relationship with an ecommerce business.
Average Sales per Customer
Average Sales per Customer (ASC) is a critical Key Performance Indicator (KPI) for gauging the health of an e-commerce business. It measures the average revenue generated from each customer and provides insight into customer behavior, product appeal, and overall business performance.
Average Orders per Month per Customer
Average Orders per Month per Customer is a critical Key Performance Indicator (KPI) that provides insight into the buying frequency of customers on an ecommerce platform.
Customer base Growth rate
Customer base growth rate is a critical key performance indicator (KPI) for ecommerce businesses, providing valuable insight into market traction and customer acquisition effectiveness over a given period of time.
New customers that bought on First Visit
New customers that bought on the first visit is a key performance indicator (KPI) that focuses on the buying behavior of first time visitors to an ecommerce platform.
New Customers
New customer acquisition is a critical Key Performance Indicator (KPI) that breathes freshness and vitality into a business. A clear reflection of a brand's attractiveness, marketing effectiveness, and competitive position, the "new customers" metric represents the number of customers who have initiated their purchase journey with the brand within a given time period.
New & Repeat Customers Ratio
The New & Repeat Customer Ratio is a powerful Customer Relationship Management (CRM) metric that enables companies to measure the balance between attracting new customers and retaining existing ones.
Repeat Customers
Customer Relationship Management (CRM) metrics play a critical role in deciphering customer behavior and refining business strategies in the e-commerce space. One of the key CRM metrics that underscores the health of customer relationships and loyalty is the number of repeat customers.
Early Repeat Rate
Early Repeat Rate (ERR) is a powerful Customer Relationship Management (CRM) metric that is critical for e-commerce businesses that want to measure customer loyalty and satisfaction within a specific timeframe.
Repeat Purchases Rate
In the evolving landscape of e-commerce, nurturing customer relationships is a key strategy for sustained success. Among the many CRM metrics, the Repeat Purchase Rate (RPR) holds an important place, allowing companies to quantify customer loyalty and the effectiveness of retention strategies.
Active customers
Active Customers as a Key Performance Indicator (KPI) holds significant sway in the realm of e-commerce analytics. It primarily focuses on tracking and analyzing the number of customers who have made purchases on an ecommerce platform within a selected time period.
Revenue Churn Rate
Revenue Churn Rate is a key performance indicator (KPI) that quantifies the loss of revenue due to customer churn in an ecommerce business.
Lost customers
Lost Customers is a critical Customer Relationship Management (CRM) metric that e-commerce companies closely track to measure customer retention and loyalty.
Share of Positive Reviews
Share of Positive Reviews (SPR) is a key performance indicator (KPI) in the e-commerce space. It measures the proportion of positive reviews relative to the total number of reviews a product accumulates.