Margin Rate, commonly referred to as Gross Margin Rate, is a critical Key Performance Indicator (KPI) for e-commerce and retail businesses. It provides insight into the profitability of products sold by representing the percentage of total sales revenue that represents gross profit.
The App Conversion Rate is a critical key performance indicator (KPI) for businesses with mobile applications. This metric offers an understanding of how effectively a business is driving sales from the users visiting its app.
Shipping Fees, often overlooked, are an essential revenue metric for ecommerce businesses. This metric gauges the expense associated with delivering a package from the shipping carrier to the end consumer.
Cost of Sales (COS) is a crucial revenue metric that reveals the direct costs associated with the products a company sells. Particularly used by retail or wholesale companies, it shows the amount these companies invest in purchasing products from suppliers for the purpose of resale.
The Marketing Efficiency Ratio (MER) stands as a pivotal key performance indicator (KPI) for businesses striving to determine the efficacy of their marketing campaigns. By evaluating the MER, organizations can gauge the monetary return of their marketing endeavors in relation to the costs incurred.
The Advertising to Sales Ratio, commonly referred to as the "A to S" ratio, stands as a pivotal metric for businesses aiming to gauge the effectiveness of their advertising endeavors.
Landing page click-through rate (CTR) is a critical key performance indicator (KPI) that provides a snapshot of a website's effectiveness in moving visitors to a desired action.
The User Feedback Score (UFS) is a key performance indicator (KPI) that measures user satisfaction based on first-hand feedback. It serves as a reflection of the effectiveness, usability, and overall quality of a product, service, or experience.
Feature bounce rate is a key performance indicator (KPI) used in product development and web analytics. It provides insight into how users interact with specific features or pages on a website or application.
The Time Spent on Feature KPI is a metric that tracks the amount of time users spend with a particular aspect or functionality of a product or service.
Customer Retention Cost (CRC) is a critical Key Performance Indicator (KPI) that measures the cost to an organization of maintaining its current customer base.
Gross Revenue Churn (GRC) is a key performance indicator (KPI) that quantifies the percentage of revenue lost from existing customers over a defined period of time.
Sales efficiency is a key performance indicator (KPI) that provides insight into how efficiently a company is generating new recurring revenue in relation to its sales and marketing expenses.
Active Users is a fundamental Key Performance Indicator (KPI) that measures the engagement and retention of users on a digital platform, whether it is an ecommerce website, mobile app, or SaaS product.
The Net Promoter Score (NPS) is a key performance indicator (KPI) used around the world to measure customer loyalty and the likelihood that customers will recommend a brand or product to others.
Customer Satisfaction, commonly abbreviated as CSAT, is an important Key Performance Indicator (KPI) for organizations seeking to measure the satisfaction of their clientele.
