KPIs and metrics

Find out which KPIs and metrics are relevant to your business and how to harness their power for maximum business growth.

Total Paid Orders from App

The Total Paid Orders from App metric is a direct indicator of the commercial success of an e-commerce application. By monitoring this metric, businesses can gauge the effectiveness of their application in converting visits into tangible sales.

App Activation Rate

App activation rate is a key performance indicator (KPI) that measures the effectiveness of an app in driving conversions. In the ecommerce space, where mobile apps are playing an increasingly important role, understanding this metric can provide valuable insight into user behavior after installation.

LTV x Days

LTV x Days is a nuanced adaptation of the traditional Lifetime Value (LTV) metric. It's an integral revenue metric for ecommerce businesses that aims to determine the profit generated from a customer relationship over a specific period of time.

Accumulated Return on Investment

In the dynamic landscape of e-commerce, where generating profit is the ultimate goal, Accumulated Return on Investment (AccROI) emerges as a powerful and insightful metric. This financial indicator provides insight into the returns or profits generated by investments over a given period of time.

Gross Profit

Gross profit, often referred to as gross income, is a paramount metric in the realm of revenue analysis. It is a testament to a company's financial health, showing the initial profitability of its operations before other costs come into play.

Net Profit

Net profit is a critical revenue metric that shows the true profitability of an e-commerce business after all expenses are taken into account. It takes into account all operating, interest and tax costs incurred during a given period.

Markup

Markup is a critical Key Performance Indicator (KPI) in the e-commerce and retail industries. It provides a clear understanding of the relationship between the selling price of a product and its cost, allowing companies to determine their profit on each item sold.

Payback Period

Payback period is a fundamental revenue metric that calculates the time it takes for a business to recoup its customer acquisition cost (CAC). This metric is especially important for subscription-based or recurring revenue businesses.

Return Rate

Return rate is an important key performance indicator (KPI) in the e-commerce landscape. Essentially, it provides insight into the percentage of products that customers return compared to the number of units sold.

Inventory Turnover

Inventory turnover are a critical key performance indicator (KPI) for e-commerce businesses, helping to measure the efficiency of inventory management and sales performance. By assessing inventory turnover rates, companies can gain insight into the movement of their inventory and demand trends for their products.

Stock-Out Rate

In the world of online retailing, stock-out rate is a critical KPI that tracks how often a product is unavailable to customers due to out-of-stock conditions. This KPI is essential for managing inventory and ensuring product availability.