Blended CAC
Blended Customer Acquisition Cost (Blended CAC) is a key performance indicator (KPI) that provides eCommerce businesses with insight into the average cost to acquire a customer, regardless of the channel used.
KPIs and metrics
Find out which KPIs and metrics are relevant to your business and how to harness their power for maximum business growth.
AllCustomer Acquisition and RetentionCustomer SatisfactionFinancial PerformanceInventory and FulfillmentMarketing and AdvertisingOrder managementPricing and discountingProduct performanceSales Performance
Shipping Costs
Shipping costs refer to the cost of transporting products from the retailer to the customer. For e-commerce businesses, understanding these costs is critical because they affect profitability, pricing strategies, and customer satisfaction.
Profit
Profit, a fundamental key performance indicator (KPI) in business, shows the overall financial health of a company. Part of the Profit & Loss category, it provides a clear snapshot of how effective a company is at converting revenue into tangible profits after all costs are deducted.
Operational Costs
Operational costs, often referred to as operating expenses or OPEX, represent the necessary outflows an e-commerce business incurs to keep its virtual doors open.
Fulfillment Costs
Fulfillment costs are the total costs associated with storing, picking, packing, and shipping products to customers in an e-commerce environment.
Returns Costs (Cost of Processing Returns)
The cost of returns, often referred to as the cost of processing returns, is a critical key performance indicator (KPI) that focuses on the financial impact of product returns on an e-commerce business.
Apps & Services Costs
Applications & Services Costs refer to the costs associated with marketing-related applications and services used by e-commerce businesses. These costs can include tools for email marketing, search engine optimization, customer relationship management, analytics, and other digital marketing tools.
Costs (expenses)
Costs or expenses are critical Key Performance Indicators (KPIs) for any business, and especially for e-commerce ventures. They describe the cash outflow required to operate, maintain, and scale the business.
Custom Costs
Custom Cost (CC) is a Key Performance Indicator (KPI) that helps e-commerce companies understand the total costs associated with customization, modification, or tailored services provided to their customers.
Agency Costs
Agency costs refer to the expenses that companies incur when they work with marketing agencies. These costs can include a wide range of services provided by the agency, such as advertising, digital marketing, content creation, public relations, and more.
Marketing Team Salary
Marketing team salary is a key metric that represents the financial investment an organization makes in its marketing efforts.
Total Marketing Costs
Total Marketing Costs (TMC) is a critical metric for e-commerce companies, serving as a Key Performance Indicator (KPI). It provides these companies with a comprehensive view of their marketing spend.
Percentage Returned
In e-commerce, understanding and managing returns is critical to maintaining a healthy business. Returns rate is a key performance indicator (KPI) that quantifies the proportion of items returned by customers.
Returns Revenue
Understanding financial metrics is critical in the world of e-commerce. One important metric to consider is returns revenue, which measures the total revenue generated from customer returns.
Cancelled orders
Understanding the complexities of order management is critical. At the heart of this is the Cancelled Orders Key Performance Indicator (KPI). This metric provides valuable insight into the number of orders that are canceled before they are fulfilled, revealing potential inefficiencies or bottlenecks in the buying process.
Cancelled revenue
Canceled revenue is a critical key performance indicator (KPI) in the ecommerce industry, providing insight into revenue lost due to order cancellations. Understanding this KPI helps businesses gauge the health of their sales processes and customer satisfaction, and provides insight into areas that need improvement.
Discounts
Offering discounts strategically can be a powerful tool to boost sales and cultivate customer loyalty. Keeping track of the total amount of discounts given allows businesses to effectively and sustainably manage their discount strategies.
Cost of Goods Sold
In the ecommerce landscape, Cost of Goods Sold (COGS) is a key metric that directly impacts a company's financial health. Essentially, COGS is the total production or purchase cost of goods sold in a given period.
Shop First-Time Orders
Shop First-Time Orders is a key performance indicator (KPI) that allows ecommerce businesses to track the number of new customers they are attracting. This metric can provide deep insight into the effectiveness of marketing strategies, user experience, and customer acquisition efforts.
Shop Repeat Orders
Understanding and leveraging Shop Repeat Orders can be a transformative strategy for businesses. The concept revolves around analyzing and nurturing the number of orders placed by repeat customers who come back to purchase from your store.
Shop Orders
For every eCommerce business, there is one critical aspect that demands close attention: shop orders. Tracking the number of orders placed in your online store is essential. This key performance indicator (KPI) provides valuable insights into the pulse of your business operations.