Sales Performance

AOV of First Purchases

The average order value (AOV) of first purchases is a key performance indicator (KPI) that provides valuable insight into the initial spending behavior of customers making their first purchase on an ecommerce platform.

Total Paid Orders from App

The Total Paid Orders from App metric is a direct indicator of the commercial success of an e-commerce application. By monitoring this metric, businesses can gauge the effectiveness of their application in converting visits into tangible sales.

App Conversion Rate

The App Conversion Rate is a critical key performance indicator (KPI) for businesses with mobile applications. This metric offers an understanding of how effectively a business is driving sales from the users visiting its app.

Active Users

Active Users is a fundamental Key Performance Indicator (KPI) that measures the engagement and retention of users on a digital platform, whether it is an ecommerce website, mobile app, or SaaS product.

Average Order Value

Average Order Value (AOV) is an essential Key Performance Indicator (KPI) that provides insight into how customers spend when they shop on an ecommerce platform. By understanding AOV, companies can identify buying patterns, refine marketing strategies, and optimize pricing models.