Product performance

Product First Time Orders (PFTO)

Product First Time Orders (PFTO) is a critical Key Performance Indicator (KPI) for e-commerce platforms that sheds light on the purchasing behavior of new customers. When a company introduces a new product or launches a specific marketing campaign, understanding how many first-time customers are attracted can provide invaluable feedback.

Product Total Orders

In the fast-paced world of e-commerce, understanding various facets of consumer behavior and buying patterns is essential. One critical KPI in this area is "Product Total Orders," which stands out as an index of overall demand for a specific product.

Feature Bounce Rate

Feature bounce rate is a key performance indicator (KPI) used in product development and web analytics. It provides insight into how users interact with specific features or pages on a website or application.