Discounts
Offering discounts strategically can be a powerful tool to boost sales and cultivate customer loyalty. Keeping track of the total amount of discounts given allows businesses to effectively and sustainably manage their discount strategies.
Pricing and discounting
AllCustomer Acquisition and RetentionCustomer SatisfactionFinancial PerformanceInventory and FulfillmentMarketing and AdvertisingOrder managementPricing and discountingProduct performanceSales Performance
Share of Orders with Coupons
Share of Orders with Coupons is a critical metric in the arsenal of key performance indicators (KPIs) for an e-commerce business. It provides critical insight into customer behavior when it comes to using promo codes or coupons during the purchase process.
Markup
Markup is a critical Key Performance Indicator (KPI) in the e-commerce and retail industries. It provides a clear understanding of the relationship between the selling price of a product and its cost, allowing companies to determine their profit on each item sold.
Margin Rate
Margin Rate, commonly referred to as Gross Margin Rate, is a critical Key Performance Indicator (KPI) for e-commerce and retail businesses. It provides insight into the profitability of products sold by representing the percentage of total sales revenue that represents gross profit.
Average Discount Rate
The Average Discount Rate (%) serves as a critical key performance indicator (KPI) for understanding the balance between incentivizing purchases and maintaining profitability in an e-commerce landscape. In a market where discounts play a key role in attracting and retaining customers, it is essential for businesses to measure the average discount they offer.