New customer acquisition is a critical Key Performance Indicator (KPI) that breathes freshness and vitality into a business. A clear reflection of a brand's attractiveness, marketing effectiveness, and competitive position, the "new customers" metric represents the number of customers who have initiated their purchase journey with the brand within a given time period.
The New & Repeat Customer Ratio is a powerful Customer Relationship Management (CRM) metric that enables companies to measure the balance between attracting new customers and retaining existing ones.
Customer Relationship Management (CRM) metrics play a critical role in deciphering customer behavior and refining business strategies in the e-commerce space. One of the key CRM metrics that underscores the health of customer relationships and loyalty is the number of repeat customers.
Early Repeat Rate (ERR) is a powerful Customer Relationship Management (CRM) metric that is critical for e-commerce businesses that want to measure customer loyalty and satisfaction within a specific timeframe.
In the evolving landscape of e-commerce, nurturing customer relationships is a key strategy for sustained success. Among the many CRM metrics, the Repeat Purchase Rate (RPR) holds an important place, allowing companies to quantify customer loyalty and the effectiveness of retention strategies.
Active Customers as a Key Performance Indicator (KPI) holds significant sway in the realm of e-commerce analytics. It primarily focuses on tracking and analyzing the number of customers who have made purchases on an ecommerce platform within a selected time period.
Lost Customers is a critical Customer Relationship Management (CRM) metric that e-commerce companies closely track to measure customer retention and loyalty.
In today's mobile-centric commerce landscape, "share of customers with in-app purchases" is a critical key performance indicator (KPI) for businesses with a mobile application component.
App activation rate is a key performance indicator (KPI) that measures the effectiveness of an app in driving conversions. In the ecommerce space, where mobile apps are playing an increasingly important role, understanding this metric can provide valuable insight into user behavior after installation.
The Web to App Conversion Rate (WACR) is a valuable metric in the e-commerce landscape, measuring the percentage of users who move from a web platform to a mobile app and complete their purchase journey.
Customer Retention Cost (CRC) is a critical Key Performance Indicator (KPI) that measures the cost to an organization of maintaining its current customer base.
Customer Retention Rate (CRR) is a key performance indicator (KPI) that provides insight into customer loyalty and satisfaction within a SAAS business. By examining this metric, companies can measure their success in retaining customers, which is often a more cost-effective strategy than acquiring new customers.
Churn rate, also known as attrition rate, is a critical key performance indicator (KPI) in the Software as a Service (SaaS) industry. It measures the percentage of customers who stop subscribing to a service within a given time period.
Returned customers, often referred to as repeat customers, are critical to the sustainability and growth of an ecommerce business. Tracking and monitoring this metric provides insight into customer satisfaction and the effectiveness of retention strategies.
