Financial Performance

LTV:CAC Ratio

The LTV:CAC (Customer Lifetime Value to Customer Acquisition Cost) ratio is a key performance indicator (KPI) in the SaaS industry that provides insight into the effectiveness of customer acquisition investments.

Annual Recurring Revenue

Annual Recurring Revenue (ARR) is a critical key performance indicator (KPI) for companies that operate on a subscription model. It provides insight into the predictable and consistent revenue a company can expect to receive from its subscribers on an annual basis.

Revenue (Total Sales)

Total Sales, often referred to as Revenue, is a fundamental key performance indicator (KPI) in the realm of ecommerce. It quantifies the total amount of money an online business receives from its customers over a specified period.

Return on Sales

Return on Sales (ROS) is a crucial financial metric used by businesses to gauge operational efficiency. This key performance indicator (KPI) delineates how well a company can convert its revenue into profit.

Revenue Growth Rate

Revenue growth rate is a key performance indicator (KPI) that reveals the rate at which a company's revenue increases or decreases over a given period of time. The ability to measure this growth rate allows companies to track their financial health, evaluate the effectiveness of marketing and sales efforts, and set benchmarks for future growth.

Net Profit Margin

Net Profit Margin (NPM) stands as a quintessential key performance indicator (KPI) in the ecommerce landscape. This metric gives businesses a clear view of their profitability, considering all expenses, not just the direct costs.

Gross Profit Margin

The Gross Profit Margin is a fundamental key performance indicator (KPI) for businesses, especially in the ecommerce domain. It provides a snapshot of the financial health of a business by revealing the percentage of total sales revenue that remains after subtracting the direct costs associated with producing and delivering the products and services.

Return on Investment

The Return on Investment (ROI) is a pivotal key performance indicator (KPI) that provides insights into the profitability of investments made by businesses. Essentially, it indicates the return obtained from every dollar invested.

Cost Per Order

Cost Per Order (CPO) is a critical Key Performance Indicator (KPI) for e-commerce companies to measure the efficiency of their advertising campaigns. By analyzing the CPO, companies can determine the direct impact of their advertising spend on sales.