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App Activation Rate

App activation rate is a key performance indicator (KPI) that measures the effectiveness of an app in driving conversions. In the ecommerce space, where mobile apps are playing an increasingly important role, understanding this metric can provide valuable insight into user behavior after installation.

Accumulated Return on Investment

In the dynamic landscape of e-commerce, where generating profit is the ultimate goal, Accumulated Return on Investment (AccROI) emerges as a powerful and insightful metric. This financial indicator provides insight into the returns or profits generated by investments over a given period of time.

Gross Profit

Gross profit, often referred to as gross income, is a paramount metric in the realm of revenue analysis. It is a testament to a company's financial health, showing the initial profitability of its operations before other costs come into play.

Net Profit

Net profit is a critical revenue metric that shows the true profitability of an e-commerce business after all expenses are taken into account. It takes into account all operating, interest and tax costs incurred during a given period.

Payback Period

Payback period is a fundamental revenue metric that calculates the time it takes for a business to recoup its customer acquisition cost (CAC). This metric is especially important for subscription-based or recurring revenue businesses.

Return Rate

Return rate is an important key performance indicator (KPI) in the e-commerce landscape. Essentially, it provides insight into the percentage of products that customers return compared to the number of units sold.

Inventory Turnover

Inventory turnover are a critical key performance indicator (KPI) for e-commerce businesses, helping to measure the efficiency of inventory management and sales performance. By assessing inventory turnover rates, companies can gain insight into the movement of their inventory and demand trends for their products.

Stock-Out Rate

In the world of online retailing, stock-out rate is a critical KPI that tracks how often a product is unavailable to customers due to out-of-stock conditions. This KPI is essential for managing inventory and ensuring product availability.

Margin Rate

Margin Rate, commonly referred to as Gross Margin Rate, is a critical Key Performance Indicator (KPI) for e-commerce and retail businesses. It provides insight into the profitability of products sold by representing the percentage of total sales revenue that represents gross profit.

App Conversion Rate

The App Conversion Rate is a critical key performance indicator (KPI) for businesses with mobile applications. This metric offers an understanding of how effectively a business is driving sales from the users visiting its app.

Cost of Sales

Cost of Sales (COS) is a crucial revenue metric that reveals the direct costs associated with the products a company sells. Particularly used by retail or wholesale companies, it shows the amount these companies invest in purchasing products from suppliers for the purpose of resale.

Marketing Efficiency Ratio

The Marketing Efficiency Ratio (MER) stands as a pivotal key performance indicator (KPI) for businesses striving to determine the efficacy of their marketing campaigns. By evaluating the MER, organizations can gauge the monetary return of their marketing endeavors in relation to the costs incurred.