High priority

Product 12 Months LTV

Product 12 months LTV (Lifetime Value) is a critical metric for understanding the value generated by a specific product from a customer over the course of a year. Essentially, it captures the average revenue a product generates from a single customer over that period.

Product First Time Revenue (PFTR)

Product First Time Revenue (PFTR) is a pivotal key performance indicator (KPI) that sheds light on the revenue generated by first-time customers for an ecommerce business. Assessing PFTR provides insights into the effectiveness of acquisition strategies, the appeal of products to new audiences, and the potential for future customer loyalty.

Product Revenue

Product revenue is a key performance indicator (KPI) that measures the total revenue generated from the sale of a specific product. By analyzing product revenue, ecommerce businesses can gauge the popularity and profitability of their individual products, thereby informing decisions about inventory, marketing strategies, and product development.

Product Repeat Orders

Product Repeat Orders is a critical Key Performance Indicator (KPI) that delves into the loyalty and satisfaction of customers on an e-commerce platform. By measuring Product Repeat Orders, businesses can fathom the effectiveness of their products, the stickiness of their customer base, and the impact of their retention strategies.

Product First Time Orders (PFTO)

Product First Time Orders (PFTO) is a critical Key Performance Indicator (KPI) for e-commerce platforms that sheds light on the purchasing behavior of new customers. When a company introduces a new product or launches a specific marketing campaign, understanding how many first-time customers are attracted can provide invaluable feedback.

Shipping Costs

Shipping costs refer to the cost of transporting products from the retailer to the customer. For e-commerce businesses, understanding these costs is critical because they affect profitability, pricing strategies, and customer satisfaction.

Profit

Profit, a fundamental key performance indicator (KPI) in business, shows the overall financial health of a company. Part of the Profit & Loss category, it provides a clear snapshot of how effective a company is at converting revenue into tangible profits after all costs are deducted.

Apps & Services Costs

Applications & Services Costs refer to the costs associated with marketing-related applications and services used by e-commerce businesses. These costs can include tools for email marketing, search engine optimization, customer relationship management, analytics, and other digital marketing tools.

Costs (expenses)

Costs or expenses are critical Key Performance Indicators (KPIs) for any business, and especially for e-commerce ventures. They describe the cash outflow required to operate, maintain, and scale the business.

Agency Costs

Agency costs refer to the expenses that companies incur when they work with marketing agencies. These costs can include a wide range of services provided by the agency, such as advertising, digital marketing, content creation, public relations, and more.