Get to know all important ecommerce metrics and useful recommendations on how to improve them
Learn how to optimize your ecommerce performance with comprehensive insights into key metrics and actionable recommendations, all in one convenient ebook.
Selecting and tracking key performance indicators (KPIs) is crucial for businesses to determine what strategies are effective and what areas need improvement. It provides marketers and salespersons with a clear starting point, preventing confusion and frustration. While KPIs should align with the company’s goals, there are certain indicators that are essential for most e-commerce businesses.
Why you need E-commerce audit and monitoring
Features
Identify effective strategies and areas for improvement
Know the important metrics to watch
In this e-book, we’ll introduce you to 19 universal e-commerce metrics that are simply worth tracking. There are hundreds of metrics, but only a few of them are really important.
Get to know the metrics and their details
All metrics are explained in simple human language. In addition, they include a definition, calculation formula, industry benchmarks and of course practical examples.
Get clear recommendations on how to improve them
The metrics themselves are fine, but even more important are the right practices and tips on how to improve them. In the e-book, but especially in the Airtable worksheet, you will find 150 recommendations on how to improve all universal e-commerce metrics step by step.
What you get with this tool
ALL Features
Traffic metrics
Users, Sessions, Bounce rate.
Advertising metrics
Ad clicks, Media spend, Cost per click, Cost per action, Cost per mille, Click-through rate, Impressions, Egagement rate.
Eficiency metrics
Average order value, Conversions, Conversion rate.
Economic metrics
Revenue, Return on investment, Return on ad spend, Customer lifetime value, Closing ratio.
Useful details
Definition and calculation formulae, Industry benchmarks, Practical examples, Tips.
Airtable worksheet
150 recommendations to improve business performance, Evaluation of tasks.
Testimonials
“A very good and clear e-book. I like that it is tablet optimized, clearly structured and written in a very readable way. I return to it regularly.”
“E-commerce Business Auditing and Monitoring is a long but interesting book. What I enjoyed the most was the way it was written. It made me understand the indicators and their interrelationships more. It’s great that the book also includes clear tips on how to improve a particular indicator.”
“This e-book opened my eyes. I finally know exactly which indicators to follow and how I can improve them. There are quite a few, but I’m going one by one, learning and putting all the knowledge into practice. And the best thing about this whole process is that the first results are already starting to show.”
“The best part is that the e-book comes with an Airtable, which I can use to easily find out what marketing methods the e-shop is already using and what will help them improve in each area.”
Hilda
Freelancer
Amar
E-commerce owner
Pricing
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Questions and answers
Frequently asked questions
Do I get a lifetime license when I buy the product?
Yes exactly. The license to use the product is unlimited in time and location. By purchasing the product you will also receive lifetime updates.
Can I sell the e-book to my clients?
The license to use the e-book does not allow its resale commercially. If you would be interested in selling our product, you can write to us and promote our product as an affiliate for a commission on sales.
Where can I download e-book? Can you send it to my email?
After paying the purchase price using the Gumroad platform, you will get direct access to the product directly on the platform. You can download the latest version immediately here. Whenever we release a new version, we will send you a notification.
How often do you update this e-book? How do I get the latest version?
Whenever we discover or you send us a bug, but also when we add new information. Updates are generally available 4 times a year. We will send you a notification about the latest version via Gumroad and you can also download it directly on the platform.